Fashion Forecast: Save the Future!

Hi Everyone! Today I would speak about at last something good and positive topic belongs to the Climate Crisis. This not a joke some part of the economy mainly in the industries try to change their behavior and reduce their carbon release, and care the enviroment.

That industry basicaly is effecting our lifestyles in everytime. Women or men, children, old and young generation. So it is a good news they have started to pay attention into the the sustainability. 

This is the Fashion Industry

they not just try to use natural materials to make clothes. Companies and corporations try to make the climate and the enviroment protection into fashionable and popular to urge our leaders to save our Earth. Using media it could be easier than used to be and this become a prestige question too in all over the world.

London Fashion Week 2019 - XR Presentation

Climate Change is obvious you see that and feel on your skin, not just in summer, when you are really do not know how to dress up if the weather is too hot and the temperature is high. Fashion companies like H&M try to adapt to this and produce collections, which are try to protect our nature, and comfortable too.

 H & M- Concious Collection

Iconic Fashion member can be an Influencer to follow? 

"It's time to 'stand up for what you believe in" - Anna Wintour

Everybody is concerned about the

climate crisis

"The fashion industry, in all its parts, is currently facing a number of profound challenges: its contribution to the climate crisis, the fur debate and issues around diversity and inclusion.While serious collective action to tackle climate change and pursue sustainable fashion has been slow to come within the sector (historically, advocacy has been left to a handful of outspoken figures like Stella McCartney), there seems to be a greater sense of urgency coming from the most powerful players across the luxury and high street fashion markets today.

"I had a CEO of a major European company in my office just yesterday to discuss (the environment)," noted Wintour.

"Everybody is concerned about the climate crisis and what should be done to help. And obviously we're very aware, as other industries are, that we have been at fault and what can we do in the relatively short amount of time we have to course correct."

Interestingly, despite a number of luxury brands announcing they will no longer use fur in their collections (Burberry, Chanel, Gucci), Wintour doesn't reject its use entirely. Within the context of sustainability she asserted that "fake fur is obviously more of a polluter than real fur," adding that it's up to the houses to work to make sure they are following best practices and are "being ethical in their treatment."

The issues attracting the most widespread attention today are, perhaps, those surrounding race and cultural insensitivity. In recent months, a spate of very uncomfortable and revealing mistakes have been made across the luxury fashion sector, with Gucci, Prada and Dolce and Gabbana all issuing apologies for racially and culturally questionable decisions.The spate of gaffs began late last year, when D&G created a series of videos to promote "The Great Show," the fashion house's "tribute to China." The 40-second spots, which were posted on the brand's Instagram, Facebook and Twitter, depicted model Zuo Ye struggling to eat pizza, pasta and cannoli with chopsticks to the sound of stereotypical Chinese music. In the following months, Gucci and Prada were both called out for releasing clothing items and accessories that appeared to resemble "blackface."

Vogue has been diligent in reporting brands' misdemeanors. But its judgment has also, at times, been found lacking. The magazine's US edition had to apologize to journalist and activist Noor Tagouri after it mistakenly identified her as a different Muslim woman in a photo caption. And in February, Vogue Brazil's style director Donata Meirelles was forced to step down after images from her birthday party showed black women in traditional dress welcoming guests and posing next to a throne -- scenes criticized for evoking slavery.

Such incidents have forced the industry to reflect on the attitudes it produces and promotes. Today's readers and consumers demand more from the companies they engage with, and brands are expected to make their values known and be prepared to publicly account for their actions."

Source: CNN

Finally, we can see that how to change our life this situation, this is a fact not a possibility. There were no arguement to accept it. They work on how to transform their area to stay up to the business world in the Future.